We found 3 episodes of Hardworking Happy Hour with the tag “marketing”.
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Episode 154: Navigating Change
March 17th, 2025 | Season 1 | 1 hr 18 secs
architectural process, audience engagement, authenticity, building codes, communication, construction industry, content strategy, contractor drawings, creative advertising, deep work, fitness, health trends, homeowner drawings, keywords outdoor living, marketing, marriage dynamics, mouth taping, operational excellence, organ meat, personal connection, personal growth, podcasting, sauna, self-improvement, social media, time audit, trivia, wellness, wellness trends, working from home
In this engaging conversation, Catherine and Sean discuss their experiences and challenges at Premiere Outdoor Living, focusing on the changes in their roles, the dynamics of working from home, and the importance of refining their content strategy to connect more deeply with their audience. They explore the balance between personal and professional life, touching on themes of marriage, wellness trends, and the evolving landscape of social media content. In this conversation, Catherine and Sean explore various wellness trends, including mouth taping for better sleep, the benefits of sauna use, and the intriguing marketing strategies behind unusual health products. They discuss the importance of self-improvement and the challenges of implementing new strategies into daily routines, emphasizing the need for mindfulness and gradual change. The conversation is light-hearted yet insightful, touching on personal experiences and creative observations. In this conversation, Sean and Catherine discuss the complexities of homeowner and contractor responsibilities in the architectural drawing process, the absurdities of building codes, and the importance of authenticity in communication. They also engage in a fun trivia segment that highlights interesting facts about the construction industry, leading to a deeper reflection on the nature of conversations and connections in today's world.
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Episode 149: What can we learn from old school marketing!
February 3rd, 2025 | Season 1 | 1 hr 12 mins
advertising, anticipation, beers, brand identity, brand loyalty, cars, commercials, construction, consumer behavior, creative examples, emotional connection, emotional investment, immigration, keywords weather, marketing, marketing strategies, mindfulness, personal beliefs, politics, psychology, self-realization, super bowl, tools, trivia, undocumented workers
In this conversation, Sean and Catherine discuss various topics ranging from their personal experiences with weather and sports to deeper societal issues like immigration and advertising. They reflect on the emotional investment in sports, particularly the upcoming Super Bowl, and share personal realizations about trying new things. The conversation takes a serious turn as they address the complexities of immigration, particularly the treatment of undocumented workers in the construction industry. They conclude with a discussion on the relevance of commercials in modern advertising, emphasizing the importance of understanding what makes advertisements effective. In this conversation, Sean and Catherine explore the intricacies of advertising, focusing on the psychological aspects that influence consumer behavior. They discuss various creative advertising examples, emphasizing the importance of capturing attention and building anticipation. The conversation also delves into the emotional connections that brands can create with their audience, highlighting how effective marketing can resonate deeply with consumers. In this engaging conversation, Sean and Catherine explore a variety of topics ranging from nostalgic discussions about cars and beers to the importance of mindfulness in advertising. They delve into personal experiences with tools and brand loyalty, share fun trivia related to construction, and reflect on deeper societal issues such as politics and personal beliefs. The dialogue is filled with humor, insights, and a call for self-awareness in the face of external influences.
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Episode 148: Dan Preston of Hardscape Mentor!
January 27th, 2025 | Season 1 | 1 hr 5 mins
business growth, community, craftsmanship, design, hardscape mentor, industry trends, landscaping, marketing, mentorship, outdoor spaces, personal branding, scaling, social media, training, trust, unique design, vulnerability
In this engaging conversation, Sean, Catherine, and Dan Preston discuss the evolution of Hardscape Mentor over the past two years, emphasizing the importance of mentorship, innovative design, and community building in the hardscaping industry. Dan shares insights on how to teach design principles, the significance of understanding client needs, and the upcoming launch of Hardscape Mentor Studios, a training facility aimed at fostering collaboration and skill development among hardscapers. In this conversation, Sean and Dan Preston discuss the importance of personal branding and marketing in the hardscaping industry. They emphasize the need for contractors to put their faces on camera to build trust with potential clients. The discussion also covers the challenges of scaling a business versus staying small and maintaining quality. Dan shares insights from his experience in the industry, highlighting the significance of craftsmanship and unique design in attracting the right clientele. The conversation concludes with a focus on the value of community and support among contractors.